Xbox 新设 XP 部门扩大电影、电视等业务

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Xbox Is Going Bigger On Movies, TV, And More With New XP Division

Xbox is aiming to be more than just a video game company.

By Darryn Bonthuyson October 8, 2026 at 5:15AM PDT

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links.

Xbox has officially unveiled a new division dedicated to movies and TV, called XP. The new branch of Xbox will be headed by Lucasfilm veteran Kayleen Walters, who had previously served as president of Minecraft studio Mojang and an executive producer on A Minecraft Movie.

“At Mojang, her record speaks for itself,” Xbox boss Asha Sharma wrote in a press statement. “Under her tenure, Minecraft grew from an already-record setting 350 million units sold to over 425 million, its merchandising business became one of the top 20 globally. A Minecraft Movie had the biggest opening weekend ever for a video game adaptation and finished #1 at the domestic box office, and Mojang secured the first of many theme park placements to come.”

According to Xbox, XP will focus on four key areas:

Xbox Pictures
Xbox Products
Xbox Places
Xbox Partnerships

Xbox Pictures, unsurprisingly, will handle film and television projects, as well as other forms of “linear storytelling” using Xbox IP. Xbox Products will create products that are “authentic to the fandom,” and Xbox Places will organize live events, immersive experiences, attractions, and broadcasts. Finally, Xbox Partnerships will work with creators, brands, and communities to develop new experiences, sponsorships, and brand partnerships.

This story is developing

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Darryn Bonthuys

Darryn Bonthuys has been covering video games since 2011 and joined GameSpot in 2020 so that he could sneak a few Onyx-pected puns into Pokemon news stories.

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Xbox 新设 XP 部门扩大电影、电视等业务

Xbox Is Going Bigger On Movies, TV, And More With New XP Division

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