PS4 和 PS5 上的《使命召唤:黑色行动 1 与 2》移植让 Activision 认识到回归旧日的压抑需求
CoD: Black Ops 1 and 2 ports on PS4 and PS5 taught Activision there's "pent-up demand" to return to "good old days"
Activision 把《使命召唤:黑色行动 1 和 2》移植到 PS4 和 PS5 后获得远超预期的成功,让其看到玩家回归旧日同乐的压抑需求。首席营销官 Tyler Bahl 称已将这些经验用于《现代战争 4》和未来游戏,开发者也将《黑色行动 7》匹配改得更接近成功前作。近年系列销量稳步下滑,最新《战地》成为 2026 年最畅销射击游戏,促使高管强调未来必须创新。
移植成功促使 Activision 调整 Black Ops 7 匹配并影响新作,反映其应对销量下滑的策略转向。
While Activision thought porting Call of Duty: Black Ops 1 and 2 to PS4 and PS5 would be a good move, even the developer's highest brass didn't expect it to work as well as it did. As such, the success is being studied and, hopefully, brought to modern CoD entries.
"We are definitely leaning into the nostalgia of playing with your friends," chief marketing officer Tyler Bahl tells The Game Business. "The Black Ops ports were huge successes. We thought they would do well; we didn’t think they would do that well.
"But you can see that pent-up demand of being able to get back to the good old days of playing with your friends on a Friday night and having fun. Modern Warfare 4 does that. We took a lot of learnings from [those ports] and are starting to apply them to not only this game, but future games."
The trend of shadow dropping games aside, the buzz around the Black Ops 1 and 2 ports was positive earlier this year. According to analysts, they were regular chart toppers and even provided lessons to other remakes and remasters, like Halo.
While Activision hasn't released the numbers, around the same time, the developers shifted Black Ops 7's matchmaking to more closely resemble that of its successful predecessors.
Moving forward, it seems to be all in the spirit of change the Call of Duty series needs, with sales steadily dipping over the years to the point that the latest Battlefield reigned supreme as the best-selling shooter of 2026, something the developers of CoD haven't had to face for a long ol' time.
"Where we go with future games, we have to innovate," Bahl says. "What we heard from the audience is they want new or better or different. The landscape is changing right under our feet.
"You’re seeing new games being built overnight, and you’re seeing tastes change and how people want to play."
来源:GamesRadar+ · gamesradar.com