《Gears Of War: E-Day》据称耗资 $500 Million 制作

Gears Of War: E-Day Reportedly Cost $500 Million To Make, Not Counting Marketing

Published Oct 22, 2026, 10:24 AM EDT

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Earlier this year, it was reported that Gears of War: E-Day cost $400 million to make, meaning it would need to become the best-selling entry in the franchise just to recoup its development costs. However, a new report suggests the budget may have been even higher.

Windows Central refuted Insider Gaming's initial $400 million estimate in June, arguing that it failed to account for The Coalition's work supporting other studios under the Xbox umbrella. However, Kotaku now claims that a source close to Xbox's plans put the budget at over $500 million.

To recoup its development budget before marketing, Gears of War: E-Day would likely need to sell over 10 million copies. For comparison, Gears of War 2, the best-selling entry in the series, reportedly sold 6.75 million copies. E-Day is nowhere close.

Gears Of War: E-Day Has Reportedly Only Made $37 Million, Or 7.4% Of Its Budget

Shortly after launch, Alinea Analytics reported that the game had sold 230,000 copies, most of them on Steam, where Valve takes a 30% cut. 1.7 million subscribers also played the game via Game Pass, but only 722,000 of those paid $30 for advanced access. Alinea estimates that altogether the game has generated $37 million in revenue, equal to 7.4% of its reported budget.

Launching on PS5 may have helped, but Kotaku's source suggests that E-Day was unlikely to recoup its costs regardless of the platforms it launched on, and that the game may instead be used to rebuild activity on Xbox. They aren't wrong. Gears of War: Reloaded, a remaster of the original game, reportedly sold 648,000 copies on PS5, making The Coalition an estimated $32.4 million.

So, even if E-Day matched those PS5 sales, which it may not have given the $70 price tag, it would still only amount to $70 million in revenue, or roughly 14% of the game's budget. Whichever way you slice it, half a billion dollars is a ludicrous amount to spend developing a game, unless it has the cultural cachet of Grand Theft Auto 6. And to put it bluntly, Gears of War doesn't.

Systems

Released

October 6, 2026

ESRB

Mature 17+ / Intense Violence, Blood and Gore, Strong Language, In-Game Purchases, Users Interact

Developer(s)

The Coalition

Publisher(s)

Xbox Game Studios

Engine

Unreal Engine 5

Genre(s)

Third-Person Shooter, Action, Adventure, Horror