《战争机器：E-Day》分析师估算仅售出230,000份

Game Pass Is Reportedly "Cannibalizing" Gears Of War: E-Day Sales

A shot of Dom from the Gears of War: E-Day launch ad.

Published Oct 10, 2026, 7:01 AM EDT

James Lucas is an Executive Editor at TheGamer who has worked in professional journalism since 2018. A Newcastle University graduate with a degree in Journalism, Media, and Culture, they have written hundreds of guides, news stories, and original reports, with bylines in IGN, NME, GaymingMag, and VG247, sourcing interviews with studio heads, legendary industry figures, prominent actors, and more.

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Gears of War: E-Day, like most Xbox exclusives, launched day one on Game Pass, but also like most exclusives, that strategy may have backfired.

Alinea Analytics reports that E-Day has sold an estimated 230,000 copies since launching in advanced access on October 1, with Steam accounting for 168,000 of those sales. Head of market analysis Rhys Elliott claims that Game Pass is "cannibalizing much of the premium revenue," with 1.7 million players accessing the game via the service. An estimated 722,000 of whom paid $30 for the five-day early access period, meaning roughly 950,000 people have paid for E-Day in some fashion.

While that might sound good on paper, E-Day has generated an estimated $37 million in revenue, a slow start for what should be a tentpole Xbox exclusive, as nearly 12 upgrades were sold for every copy purchased outright. In so many words, subscribers are completely circumventing the $70 premium.

Could Gears Of War Go The Way Of Call Of Duty?

someone holding the gears of war prototype lancer replica.

Now that Xbox is chasing an unreasonable 1 billion daily players and doubling down on its biggest franchises, figures like these make for worrying reading.

We don't know E-Day's budget (the $400 million figure reported pre-launch has been widely discredited), but $37 million is almost certainly below expectations. Game Pass cannibalizing Call of Duty sales has already forced Xbox to rethink its plans for day-one launches, and it'll be interesting to see how it responds to Gears of War: E-Day now facing the same problem.

However, Microsoft has yet to confirm official sales figures or reveal how E-Day has impacted Game Pass subscriptions. It's entirely possible that 1.7 million players is enough to call the launch a success, but it's equally possible that just 230,000 copies sold is ringing alarm bells at The Coalition.

Systems

Released: October 6, 2026
ESRB: Mature 17+ / Intense Violence, Blood and Gore, Strong Language, In-Game Purchases, Users Interact
Developer(s): The Coalition
Publisher(s): Xbox Game Studios

Engine: Unreal Engine 5
Genre(s): Third-Person Shooter, Action, Adventure, Horror