Pure Xbox·2026-10-08 20:11· 3 小时前同新闻AI 评分62

微软宣布成立新部门 Xbox XP 聚焦四大投资方向

Microsoft Announces New 'Xbox XP' Division With Four Key Focuses

AI 导读

微软宣布成立新部门 Xbox XP，由前 Mojang 的 Kayleen Walters 出任总裁，聚焦影视、商品、线下场所与品牌合作四大方向。Xbox 老板 Asha Sharma 称 XP 取自 Experience Points，意在将旗下 IP 扩展至电影电视、消费品与主题公园等领域。

同一新闻，精选展示《Xbox宣布领导层任命并新设XP部门，Mojang任命新CEO》

正文 · 原文

Guest

We've Finally Played Xbox's New Fable Reboot, And He...

Sun, 3pm

Eight Games Are Leaving Xbox Game Pass In Early Octo...

Fri 2nd Oct 2026, 9:36am

Forza Horizon 6 Dev Issues Statement In Response To ...

Tue, 5:30pm

Three 'Day One' Xbox Game Pass Titles Are Confirmed ...

Sun, 11am

Xbox Denies Landing Exclusive Streaming Deal For GTA...

Yesterday, 7:21am

'Pick A Lane' - Ex-PlayStation Boss Thinks Xbox Eith...

Mon, 10am

Review: Gears Of War: E-Day (Campaign) - A Monumenta...

Thu 1st Oct 2026, 1pm

Review: Control Resonant (Xbox) - A Brave And Visual...

Fri 18th Sep 2026, 7pm

We've Finally Played Xbox's New Fable Reboot, And He...

Sun, 3pm

Five Things I'm Absolutely Loving About Star Wars: G...

Sun, 5pm

Gears Of War: E-Day (Multiplayer) - Playing Horde Si...

Mon, 5pm

These 20+ Games Are Coming To Xbox Next Week (Octobe...

Sat 3rd Oct 2026, 12pm

Xbox 360

Xbox Series X|S

Xbox Series X|S

Xbox Series X|S

A Plague Tale: Requiem

Xbox Series X|S

Forza Horizon

Xbox 360

0 replies | Yesterday, 9:46am

Reflection on the Xbox reset [Project Helix]

2 replies | Mon, 7:12pm

Project Helix Price. [Project Helix]

16 replies | Sun, 2:25pm

Curiosity [General Discussion]

1 replies | Sun, 2:22pm

Now Playing on Xbox Series X|S [Xbox Series X|S]

876 replies | Thu 1st Oct 2026, 10:46pm

Your Latest Xbox Series X|S Purchase [Xbox Series X|S]

388 replies | Thu 1st Oct 2026, 6:34pm

What are you watching? [General Discussion]

399 replies | Wed 30th Sep 2026, 4:53pm

Account selling [General Discussion]

4 replies | Mon 28th Sep 2026, 2:21pm

FALLOUT 5 [General Discussion]

0 replies | Thu 24th Sep 2026, 3:50pm

Keywords

Image 19: Guest

Guest

[Video 1 Video 2 Video 3](https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjsuJxww3GaUbJ0spLHsTEaKd7K05L4OS_oRzL9_1HNX1PcfiwDDhtTaYsX2NLM5NdYEV_et_jGIubeyNesdyfercadUQIW2LJGDu8y6pdFipW2v6rKygRisNsDam4tRDesIeEQUDWX6Gnzrp40fyJW-u_Kf6wF4Uljck2cK6NUgLJCzUaholFiFdgdDpVsFn2MOE_X0kOH5agK8XhqwY-AIsafZ-8LscygVZGyfSoGkf23xecaXYG2MznEAKYy7lYsYJRFmidoBdIsVdRry4THOJOzUa6FrjsiTE690rUWD-z8TnAi-wL8CKSeqcHGNRxrUY0SNeYhEUzTYH6J6tu5gKxi7iv0NOnISRRZ1jTIlu-RO16wm-QzG4T5RO6dWMT2XEXxyB89N9SIEwB8Qmh6hH3Ve--NtEmND6VSn2o4k5DDjHDw&sai=AMfl-YTA1jAox0ZZdohf092aY6mKSp1ixqMc5pGtFB90GLZxTID0EuxZnCYXni3oc6vML_SLPYS5Xd7zZsDdmZxKsZTOz-2Hw4dtDnbE3X5jsqSpxId5aq3SYk-ywQI_hRbH_VocGIwxO_WxHQ9_30iSfAq-HJ8zOQlMTNo415kb41qvbXAOQKGKVMJthjIhzdCZnBgnvaCJlOC9djYx-P8oSMj9QrYpKCKPvHEdPHkuMt3y8T6EpB3IX9ZQFz7maHM-P85_wXJvX64ZEbOIcjZun_kV3dpv4dliR9rOPAqiElwHiDOCIUnaURlC9OycYk6qZkvcAhFOBEhwZJZKMbD3CfaHwqCtAoS-oNdcVUZPo7U2eyKOEi1zOaOXlEuaOqJsT1VsNxS0EzXb1S8y-oOKWJtNB-cgn0-cnD4jhYdTTDBBK5M&sig=Cg0ArKJSzMr9b9XKSVGxEAE&fbs_aeid=%5Bgw_fbsaeid%5D&urlfix=1&adurl=https://engagements.appsflyer.com/v1.0/c2s/click/app/steam/3393110%3Faf_media_source%3DIGN%26af_campaign_id%3Dcheil_20261005_Launch_A2_US_Launch_All_NEW_By_IGN_ThemeTakeover%26af_campaign%3Dcheil_20261005_Launch_A2_US_Launch_All_NEW_By_IGN_ThemeTakeover%26af_adset_id%3Dall%26af_adset%3Dall%26af_ad_id%3DBanner2%26af_ad%3DBanner2%26af_lookback_window%3D7d%26af_r%3Dhttps%253A%252F%252Fstore.steampowered.com%252Fapp%252F3393110%252FAION_2%252F%253Futm_source%253D%2526utm_campaign%253Dcheil_20261005_Launch_A2_US_Launch_All_NEW_By_IGN_ThemeTakeover%2526utm_medium%253Dall%2526utm_content%253DBanner2)

Microsoft Announces New 'Xbox XP' Division With Four Key Focuses

"XP is a play on “Experience Points” and formalizes four investment areas"

by Fraser Gilbert
17 mins ago
Share:

We've got more major Xbox news to share today, as a brand-new division called "Xbox XP" has just been announced, spearheaded by a newly-appointed XP President in Kayleen Walters - formerly of Minecraft developer Mojang.

The goal of "Xbox XP" will be to focus on four key investment areas, which are as follows:

XBOX PICTURES: Bringing our worlds and characters to new audiences through film, television, and other forms of linear storytelling.
XBOX PRODUCTS: Creating products that are authentic to the fandom that allow fans to celebrate and express the franchises they love.
XBOX PLACES: Bringing communities together through live events, immersive experiences, attractions, broadcasts, and destinations.
XBOX PARTNERSHIPS: Working with creators, brands, and communities to develop new experiences, sponsorships, and brand partnerships.

00:00/09:39

Avowed Xbox Review - Is It Worth the Wait?

Stay

Xbox boss Asha Sharma has elaborated a bit more on these focuses as well:

"XP is a play on “Experience Points” and formalizes four investment areas for us: XBOX PICTURES for film and television adaptations; XBOX PRODUCTS for licensing and merchandise; XBOX PARTNERSHIPS for sponsors and brand partners; and XBOX PLACES for our marquee broadcast and in-person events, theme parks, and other location-based experiences."

Earlier this year, Asha shared her ambition for XBOX to become the #1 entertainment company in the world. Today, we are launching XP, a new division that will help grow our franchises into Film/TV, consumer products, theme parks, and more. https://t.co/T58sq1xMPY— Matthew Ball (@ballmatthew) October 8, 2026

As mentioned, Kayleen Walters will be overseeing Xbox XP in her President role going forward, leaning on her previous experience as Executive Producer on A Minecraft Movie and 13 years at Lucasfilm working on the Star Wars franchise.

"Our franchises can mean more to people than the time they spend playing them, and Kayleen knows how to build those experiences with the industry without losing what made people care about the franchise in the first place."

Meanwhile, former Meta, Personio and Reddit executive Maria Angelidou-Smith is being appointed as CEO of Mojang and Minecraft, with Sharma describing her as someone "who understands how creators, product, technology, and monetization come together" - something that she was particularly interested in for the role.

"Mojang already has an exceptional game development team that knows Minecraft and its players deeply. We wanted someone who has built products for communities at enormous scale, who is deeply technical, and who understands how creators, product, technology, and monetization come together."

So, there we go! We've been hearing for a while now how Xbox has been keen on expanding more into avenues beyond just the games themselves, and with this new Xbox XP division, it'll be fascinating to see how that comes to fruition.

Image 27: 'Sea of Thieves' Movie Joins 'Gears Of War' In Xbox's Hollywood Push

News'Sea of Thieves' Movie Joins 'Gears Of War' In Xbox's Hollywood Push

Set sail for the silver screen

Image 28: Xbox Pulled Out All The Stops To Deliver A Really Memorable FanFest London Event

Feature Xbox Pulled Out All The Stops To Deliver A Really Memorable FanFest London Event

Celebrating the 25th anniversary of the brand

What are your thoughts on this? Tell us down in the comments section below.

[source news.xbox.com]

About Fraser Gilbert

Image 29: Fraser Gilbert

Fraser is the News Editor at Pure Xbox, where he spends his time reporting on the biggest stories in the world of Xbox and beyond.

Comments 6

1
Mr-Cage
11 mins ago

I'm more for the gaming than any of what there goals are but hopefully they are successful.
With the movie industry not able to come up with many original ideas anymore it makes sense to try monitize the IPs Xbox own like Sony have done successfully.
Maybe even a collaboration with Sony pictures on a film??
As for events they never bring them to my country so I won't hold my breath on that.

2
Exerion76
10 mins ago

Why can't they just focus in making their console brand great again, before branching out in a billion new directions?

3
strzelec
8 mins ago

Good move. They should make 'login with minecraft' account. Delete all microsoft and place there xbox. Bring M+K to all xbox games especcialy ALL FPS and RTS like doom, wolfensteins etc. And buy Twitch or Prime to make video movies+games platform - all in game pass

4
RiverGenie
6 mins ago

I am a gamer I would prefer they invest in games instead of whatever this is. My gut is leaning towards this being low tier tat sold as a premium product / experience.

I guess I will have to see if my gut is correct or not

5
Shinato2024
4 mins ago

@Exerion76 But this helps engage the brand by expanding its franchises beyond games to target the casual audience—which is, by far, what keeps PlayStation and Nintendo where they are.

6
Coletrain
1 min ago

@Exerion76 transmedia products should increase the brand reach for the console. Look at the spike in Fallout 4 sales when that came out on Prime Video

微软宣布成立新部门 Xbox XP 聚焦四大投资方向

Microsoft Announces New 'Xbox XP' Division With Four Key Focuses

Related Articles

Related Articles

Latest News

Most Read