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Gamefile· Stephen Totilo·· 7 天前AI 评分54

Unity新AI游戏创作工具Unity Spark强调仍需人工投入而非一键生成

Unity’s new AI game-creation tool has a twist: You still have to put the work in

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Unity CEO表示新AI工具Unity Spark并非一键生成游戏,而是需人工持续参与的辅助创作平台。该工具计划今年晚些时候进入beta,支持多人在同项目通过文本prompt驱动AI代理协作开发。Bromberg认为人工介入是优势,并预测数千万人将青睐此模式。

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A carousel of games made in Unity Spark, offered via Google’s new AI gaming hub Playground. Screenshot: Game File

Matt Bromberg, CEO of the massive video game tech company Unity, wanted to be clear with me about what his company’s new AI-infused project is not.

During a phone interview with Game File yesterday he said that Unity Spark, going into beta later this year, is designed to let anyone with an idea for a video game try to make it.

Spark is set up to let a user open an app or web browser, then type text prompts to get an AI-powered agent to assist them in building a game in Unity. It can do this with multiple human creators working on the same project at once, all running their own agents, like an AI-assisted game dev Google Docs.

But Spark is not, Bromberg said, a tool for just typing in a text prompt and having the AI spit out a game, however popular that may be online these days. It is not, he emphasized, an AI powered ultra easy mode for game creation.

Spark is not about “one-shotting games,” he said. “We have no interest in that.”

Spark is also not intended to produce the kind of AI gaming videos that are going viral on social media, as people recreate famous game franchises or mash them up.

“Asking the AI to reproduce a game that has already been made does not make you [Hideo] Kojima,” he said. “It doesn't make you a famous game developer any more than typing the first paragraph of War and Peace into your word processor makes you Tolstoy.”

We are in a cultural and technological moment when AI pitches to the public mostly invite people to sit back and let AI do things for them. Not Unity Spark. It is an AI project built to still require considerable human effort. Bromberg thinks that’s a plus, and he predicts that 10s of millions of people will be into that approach.

During our chat, Bromberg told me where he got that number. He also shared what Unity has learned about what developers do and don’t want from generative AI. And he responded to of the key criticisms AI-skeptics have about the tech’s use in the video game industry.

(Plus I got some insight from Unity about what would happen if a Spark user asked the AI to make a character jump like Super Mario.)

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来源:Gamefile · gamefile.news