微软 Xbox 宣布成立 XP 部门将游戏 IP 扩展至影视商品合作与现场体验
Xbox announces XP division to expand franchises across film, TV, products, partnerships, and live experiences
微软 Xbox 宣布成立 XP 新部门，由前 Mojang 总裁 Kayleen Walters 领导，旨在将游戏 IP 扩展至影视、商品、合作与现场体验。该部门统合分散职能并分设四大方向，Walters 此前助 Minecraft 售出超 4.25 亿单位，官方称游戏仍为核心。
同一新闻，精选展示《Xbox宣布领导层任命并新设XP部门，Mojang任命新CEO》
Led by former Mojang president Kayleen Walters.
Xbox has announced the formation of XP, a new Xbox division focused on expanding its franchises beyond games and reaching new audiences through film and television, consumer products, strategic partnerships, and live experiences.
The new division will be led by newly appointed president Kayleen Walters. Walters previously spent 13 years at Lucasfilm and most recently served as president of Mojang, where she helped oversee the growth of Minecraft to more than 425 million units sold, as well as its expansion into merchandising, film, and theme parks.
XP will bring together capabilities previously spread across various teams at Xbox and formalize four areas of investment:
- Xbox Pictures – Bringing our worlds and characters to new audiences through film, television, and other forms of linear storytelling.
- Xbox Products – Creating products that are authentic to the fandom that allow fans to celebrate and express the franchises they love.
- Xbox Places – Bringing communities together through live events, immersive experiences, attractions, broadcasts, and destinations.
- Xbox Partnerships – Working with creators, brands, and communities to develop new experiences, sponsorships, and brand partnerships.
“Great games remain at the center of these franchises and at the heart of Xbox,” Xbox chief strategy officer Matthew Ball said. “XP will partner with the best creative minds across our studios, along with trusted partners, to build on that foundation and create more ways for people to experience the worlds they love.”
来源：Gematsu · gematsu.com